Breaking The Cycle

Mudlark Theater, a non-for-profit youth theater in Evanston, IL. offering Theater Education for Young Artists. Their team is committed to fostering a vibrant theater community where everyone belongs, and have spent the last 20 years upholding a “turn away no-one” policy with their unconditional Scholarship Fund, allowing any child to attend their programs and create art, no matter the socioeconomic status of their families. Annually, they host “Larkabout,” a gala with a varying theme aimed at 21+ members of the Evanston, and local theatre communities and their team needed support pushing out to a new demographic of people, who have never heard of them before. And to create even more of a challenge - we only had 6 weeks.

Our team created various social media content including graphics, reels, as well as email marketing copy directed at local theatres and similar non-for-profits who may be looking for cross collaboration. LDM was able to attract additional attendees, as well as help Mudlark foster relationships with other local reputable arts organizations like Theo Ubique, and Lincolnshire Academy of. Dance.