Hospitable. Lively. Stylish.

Legacy Hospitality is the home to 4 delicious Chicago restaurants: The VIG, The Whale, Welcome Back Lounge, and now The VIG West Loop. The team at Legacy had already seen much organic success through the great location of their Flagship restaurant, The VIG in Old Town, and steady online traffic. Despite these wins, their team felt like they really wanted to connect further with 30 somethings through their sleek menu, friendly staff, and exciting events, and stand out amongst the slew of competition there is in this city.

We built a campaign entirely catered to allowing each user online to see themselves within the content being posted, but also not shying away from still highlighting their menu — just in more personable ways! Anyone can post a picture of a burger, but what does that burger represent? Through this new formula, we found every opportunity to align their branding with what was trending, and assist with their goals.